Bohemianism can be defined as the practice of an unconventional lifestyle. Often associated with creative individuals like artists, musicians and writers. Strong themes of self-expression and authenticity play a key role, displayed in traits like nonconformity, curiosity and innovation.
Such attributes can also be seen in today’s digital marketing industry. Consider how recent updates to search algorithms have finally debunked black hat SEO to focus firmly on reputation, authenticity and user experience.
Today’s leading online organisations are true artists of the brand. They consistently create authentic informative content, freely expressing themselves in often new and innovative ways. Gone are the days of spam referral links, keyword stuffing and low-quality content.
Bohemian Marketing Definition
Bohemian marketing refers to the process of freely expressing a brand or organisation through the consistent creation of authentic content. Escaping traditional online techniques by prioritising user experience over bottom line results.
Why is it important?
Recent changes to search engine algorithms give increased advantage to bohemian marketing. With keywords being diluted in favour of user experience ranking factors such as dwell time and social signals; the benefits to authentic user focused content are numerous.
As consumers we have become more savvy to online marketing ever increasing our demand for better quality content delivered to the highest standard. Ultimately those who have been practising bohemian marketing (perhaps unknowingly) stand to reap the rewards in the coming months.
As the online industry continues to evolve bohemian marketing’s core concepts of organic consistent authenticity look set to be further rewarded through search. The benefits of expressing the true values and beliefs of your brand with innovative user-focused content are all too clear.
In Summary
Bohemian marketing is process of expressing your brand through authentic content. Instead of writing for search engines, conversions or direct sales, it’s the process of marketing to people. The process of consistently providing valuable information for your target audience. And if it isn’t, it really should be at the top of your agenda. If organic search matters to your business as much as it does to ours, you really need to start expressing your brand through bohemian marketing.