It’ll come as no surprise, people have lost faith in brands and for good reason. Try the 2008 financial crisis, hair-raising tales of corruption in big business or the constant bombardment of advertising messages. Wherever you choose to lay your hat, it’s undeniable that the good peoples trust ands faith in brands has gone. The […]
We’ve all heard about data-driven marketing but do we really understand it? Maybe it’s something you claim to be doing but can’t be sure you’re doing it right. Or perhaps it’s something you’re doing without even knowing. In this post, we set the record straight with data-driven marketing. We’ll define what it is, why it’s […]
There’s no getting away from it, the world is getting smaller. The growth in smart technology means we are all connected, all of the time. In many cases by multiple devices. It’s remarkable to think just how many different platforms, channels and devices brands need to be on in order to stay up-to-date with the […]
Did you know? On an average day, nearly 80 percent* of searchers use a mobile device? In fact, 40 percent* of searchers use ONLY smartphones… shocking right? The importance of the mobile website is clear. So how do you create an awesome mobile site? With extreme difficulty, huge amounts of money and a long stretch […]
It’s pretty simple, if you don’t want your users to feel like they got stuck talking to the dullest person at a party when using your website, make your brand personality clear. You don’t need to go overboard by creating characters or personas for your brand to play, just be authentic and let your personality […]
One… two… three… and they’re gone! Did you know? You get as little as three seconds to convince first-time users your page is for them. Crazy right? Especially when you consider the time it takes to produce. In fact, research suggests the average user spends less than 60 seconds on your site in general, with […]
It’s like this, a 5-year-old child screaming in the middle of a supermarket doesn’t get rewarded with a toy. Similarly, digital marketing agencies spewing out post after post of generic content won’t get rewarded with my time. And here’s why you shouldn’t reward them with yours either. It’s almost always dull! There are so many […]
Ask yourself (and your audience) this. How long could you spend talking to a brick wall? Three… maybe four minutes? Maybe not even as long as that. The trouble is, the brick wall doesn’t respond. In fact, there’s no connection or involvement whatsoever and that’s where it stops being fun. If you want your audience […]
The purpose of bohemian marketing is to focus solely on expressing an organisation’s core values and beliefs. The idea is that true expression will be interpreted by the relevant and therefore target audience. In other words, stop trying to pull the wool over people’s eyes and be honest about who you are and what you […]
So you have a website, or at least you work for someone or something that has a website. Great! You must have something to say or offer, otherwise what’s the point? user experience If you own a website for no reason whatsoever please turn off your computer, tablet and/or mobile now… it’s not for you! […]