One… two… three… and they’re gone!
Did you know? You get as little as three seconds to convince first-time users your page is for them. Crazy right? Especially when you consider the time it takes to produce.
In fact, research suggests the average user spends less than 60 seconds on your site in general, with the first 10 being the most important. It’s clear then, each page needs to express the weird and wonderful personality of your brand so the user engages within those crucial first seconds.
As people we express our personality in everything we do, often without even knowing. It’s not just the “creative” types that express themselves. It’s John down the butchers, Dave the postie, Steve the ironmonger… you get the picture. The fact is we’re doing it all the time and it’s our personality that attracts our audience.
It’s one thing having fantastic content, smart offers and fool proof marketing initiatives but if they don’t come served dripping with brand personality you’re just not going to see the traction they deserve.
This is because it’s personality that our audience connects and identifies with. Consider the crowded market place in which you operate, your competitors will be working just as hard as you to stand out and be noticed. But it’s the brands that consumers relate to on a personal level that see the repeat business.
So whether you’re creating a new social media post, re-writing your about page or preparing a landing page for your latest email campaign, remember to be authentic and let your brand personality shine through.
Find out more about adding brand personality to your website in our post 5 Ways to Add Personality to Your Website.