The purpose of bohemian marketing is to focus solely on expressing an organisation’s core values and beliefs. The idea is that true expression will be interpreted by the relevant and therefore target audience.
In other words, stop trying to pull the wool over people’s eyes and be honest about who you are and what you do. In turn, your audience will value your brand and willingly engage with your products and services.
Bohemian Marketing the Core Principles
Expression – by nature bohemian marketing is an unapologetic expression of an organisation’s raison d’etre.
Just as an author writes, a musician plays or a painter paints, boho marketing is a form of creative expression for brands.
Ignore profit, ROI and bottom line results and start focusing on what you and your organisation stand for and how you can express that online. Take a good look at your online channels, do they truly express the core values of your organisation?
Integrity – bohemian marketing places strong emphasis on integrity. Earning trust in who you are and what you do is a key step in building and maintaining close relationships with your audience.
Show you are fully committed to your industry by offering free insights, innovations and developments or participating in the conversation. Use your experiences to the benefit of the industry as whole, rather than an individual organisation.
Unique – a true expression of your brand will always be unique to you. Creating such expression will put you and your brand at the forefront of the industry. Leading the way with exclusive online initiatives.
Unconventional – bohemian marketing is unconventional. In fact, how many other forms of marketing completely ignore all bottom line results to solely focus on expression?
New online materials will be developed, innovations will happen and existing tools will be harnessed in often unconventional ways for the constant expression of an evolving brand.
So there it is, make sure you adhere to these core principles to create effective bohemian marketing.
Have we missed anything? Let us know your thoughts in the comments below.